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Daryl

About Daryl

https://greymouseservices.com/

Greymouse Services is a one-man-army fighting to support small & medium, mom & pop, bricks and mortar SMBs getting them noticed, found and successful with their shop, store, business online. From websites to landing pages, SEO/AEO/GEO to GBPs, social posting to biz social accounts, review management to testimonial monitoring. Greymouse Services and Daryl Austman offers plain-English, non-techy support for ALL your local business online & marketing needs since 1998... Work with a marketing company that has understood local business needs for over 28 yrs!

Posts by Daryl Austman:

Why Social Media Marketing is Important!

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Social media marketing, short formed as SMM is a standard basic local business marketing vehicle in this day and age of Facebook, Twitter, Google+, tablets, iPads and Smartphones. I personally like to call it “Wildfire Marketing”. Yes! That’s how it works like. Word spreads like wildfire… info becomes viral extremely quickly and easily.

 

Let’s have a look at the various features and options that social media marketing offers… just walking down a busy street watching the many people with their eyes glued to their smartphones it’s easy to see that this is the NEW way to market your business. Our world now is so interconnected and info is so quick and easy to obtain… right in the palm of our hands now. We like to know what others are doing, thinking, posting….we are open to likes and dislikes, we are used to having our own followers… all this expanse of connections and the vast scope of influencing people on the internet has not missed the eye of the smart marketers around the globe. Most of you are surely hooked on one or another social site (and if you aren’t chances most of your family, clients, customers are), from time to time. So obviously now we know where it’s the quickest and easiest place to meet customers…yes! On Facebook, Twitter, Pinterest, Instagram and Google+! So that’s the place where we need to advertise/market and find extensive traffic…!!!

 

So this known, let’s see how it works… Firstly if you are planning to market your brand (it may be yourself or your firm or your product), then you really have to plan and take action. Because SMM without planning can indeed get you lost somewhere. The reason is simple. Everything that appears to the prospect/visitor in their social world has an unimaginably high quotient of influence on their mind. So, every word said, every picture posted, every video shared has to be “Planned” and thought out fully, to best identify your brand, to properly make an impact and to be ahead of the huge competition out there.

 

Content as always is the KING… and when we say “content”, for SMM, it need not be just text… in fact you can choose from a vast collection of images, graphics, statistical charts, videos, actual text excerpts from books, articles, etc., all of which make a powerful impact on the SMM audience.

 

Those who have tried SMM, would agree if I say that Social Media is classified to be having its own Face and Voice. That’s because it gives all the possibilities of experimenting as well as a strong base to showcase a consistent brand image. With appropriate communication with the prospects, you can make a wonderful success story for your brand by creating awareness, identity and positive association.

 

There are a number of social media marketing vehicles available to try out. Some of the most popular now a days are Facebook, Twitter, Google+, YouTube, Instagram, Pinterest to count a few. Each of the social sites can be a hub for you to create your brand’s account. Through this account you can directly reach out and connect with your prospective customers. The best part about SMM is that you reach out to 1, you will automatically be reaching out to 100. That’s the viral and exponential power of SMM.

 

The results, the response and the ROI of SMM is easily measurable. There are many tools like Google analytics, where in you can see exactly what your ROI is on the marketing you have done. And the history of this is very bright indeed.

 

SMM gives you special features like Blogging and Linking. Blogging can be an amazing window for you to relay information, increase awareness on general issues related to your product line and express your opinions. You can connect others to your blog. This helps create a positive vibe for the brand.

Organic Search Marketing

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Organic Search Marketing generally promoted as Search Engine Marketing and frequently known as S.E.M. is a method by which Internet Marketers and businesses can use generally searched for key phrase phrases in order to place on their own in front of the ready-to-buy market. In the event you know the real key phrase phrases that online purchasers are utilizing to look for that kinds of goods or solutions that you offer then you are in a position to make the most of this by making certain your online content material and advertising is focused on being placed directly in front of these ready-to-buy customers. There is actually quite a little much more to it than that easy explanation and it does require some finely honed abilities but it is definitely not rocket science and its something that you can and should be using inside your company to generate more inquiries and much more sales.
SEM Spins
You will find various ways of utilizing SEM to create purchasing traffic in the direction of your web site
Numerous Online marketers and professionals will talk about all kinds of “methods”, “systems”, “techniques” and so forth. Many of them are extremely legitimate but they all have a tendency to fly more than the heads of the average extremely hectic company owner. So we like to refer to them as “SEM Tricks” simply because like most methods of trade, they are simple and they result in the task done!
The easy name from the game with SEM would be to get as many Internet hyperlinks that are related to the buying important phrases (that your customers are using to look with) leading back again to your web site to ensure that you get your services and goods presented straight towards the people you need the most,- buy ready buyers inside your local region which are looking for the precise services and goods that your local business offers. It is basic and its extremely simple really!
When you combine this SEM method with a powerfully positioned website, and your Google places listing site plus to numerous online lead production systems, then together it delivers an unstoppable and effective online result for your company.
For further details or to talk about SEM along with other ways that we can help you with Internet marketing then just fill in the Contact form or give us a contact on 1800 555 1234 to arrange a confidential and obligation free chat at a time that fits you.

Video Marketing

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Video Marketing is the future of web based business and if you apply a bit of research you’d probably discover a significant change to web search and site visiting goes in favor of people viewing video online. So in fact really more than just ballyhoo associated with it as there is solid reason and statistics for the euphoria. A greater number of visitors are moving to online video for their help and advice nowadays, and the total number of typical daily hours that Web are spending on websites like Youtube increases each and every week. In actual fact, beside Google search, Youtube in fact features the second largest search engine on the Internet and thus it just can’t be disregarded.

At LocalBiz Online Consultants we have got a simple but really reliable approach to Video Marketing that is laser focused and also can help with all round SEM but can substantially raise your profile and authority reputation by effectively creating and circulating videos online to make certain that your site and the responses to it will become highly enhanced.

Simply click the image to the right to play a short video that provides a very succinct and but powerful display on a couple of the possibilities that video can deliver for your enterprise.

Lead Generation

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A lot of individuals in Internet Marketing will talk with you using jargon such as “optin pages”, “landing pages”, “squeeze pages”, “sales funnels”, and so forth, and towards the uninitiated it sounds like a load of terms that are beyond a local businesses scope.
The common things that all businesses can relate to are easy lead generation programs, or customer/client generation programs. Mostly, those conventional style “programs” have either concerned conventional advertising in mediums such as Yellow Pages, Local Newspaper adverts, Magazine adverts, telemarketing, TV, Radio etc. The problem with utilizing these methods these days is that the Internet has made them far less effective. TV & Radio still work but at huge costs? The capital outlay to ROI is enormous, and we can show you specifically how to slash such costs and get a way higher ROI and measurable outcome utilizing proven Online/Internet/Social Media Marketing methods for Lead Generation and Customer & Client acquisition.
In simple terms we see our online marketing methods with Lead Generation programs simply as a way to “Getting More Customers”. That is something which all company owners can relate to and at the end of the day the techy terms which are frequently mentioned to either impress or confuse, don’t really mean a thing as long as we focus and show results on that one paramount issue of driving new, buying hungry customers through your doors or calling your business.

Search Engine Optimization

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Organic Search Marketing commonly promoted as Search Engine Marketing and frequently known as S.E.M. is a method by which Internet Marketers and companies can use commonly looked for key phrase phrases in order to place on their own in front of a ready-to-buy market. In the event you know the real keyword phrases that online purchasers are utilizing to look for that kinds of products or solutions that you provide then you’re in a position to make the most of this by ensuring your online content and advertising is centered on being positioned directly in front of these ready-to-buy customers. There is actually very a little more to it than that simple explanation and it does need some finely honed abilities but it is certainly not rocket science and its something that you are able to and should be utilizing inside your business to generate much more inquiries and more sales.
SEM Spins
There are various methods of using SEM to create buying visitors towards your website
Many Online entrepreneurs and professionals will talk about all kinds of “methods”, “systems”, “techniques” and so forth. Numerous of them are extremely valid but they all tend to fly over the heads of the average very hectic company owner. So we prefer to refer to them as “SEM Tricks” because like most tricks of trade, they’re easy and so they get the occupation done!
The easy name of the game with SEM is to get as many Internet links that are related towards the purchasing key phrases (that your clients are utilizing to search with) leading back for your website so that you receive your solutions and goods presented directly to the people you need the most,- buy ready purchasers in your local area which are looking for the exact solutions and goods that your local business provides. It’s basic and its very simple really!
Whenever you combine this SEM method with a powerfully positioned website, and your Google places listing site in addition numerous online lead aquisition methods then mixed it provides an unstoppable and powerful online outcome for your company.
For more particulars or to discuss SEM along with other ways that we are able to help you with Internet marketing then just fill within the Contact form or give us a contact on 1800 555 1234 to arrange a confidential and obligation free chat at a time that fits you.