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Search Engine Marketing (SEM)

Search Engine Optimization (SEO) is often mistaken with SEM, however, they are distinctly different. Search engine optimization is actually applied primarily to online pages, i.e. the pages within your businesses website. Many individuals will talk about “online SEO” (optimization for your personal website) and “offline SEO” (a method concerning the creating of backlinks and creating offline content this kind of as article submissions, forum submitting and so forth,- although personally we see the latter as falling in to the SEM class.

Search Engine Optimization (SEO)

Organic Search Marketing commonly promoted as Search Engine Marketing and frequently known as S.E.M. is a method by which Internet Entrepreneurs and companies can use generally searched for keyword phrases in order to position on their own in front of a ready-to-buy market. In the event you know the real keyword phrases that online purchasers are using to look for the types of products or services that you provide, then you’re able to take advantage of this by ensuring your online content and marketing is focused on being placed directly in front of those ready-to-buy clients. READ MORE

Video Marketing

The advertising & promotion market is changing… and changing FAST. Today people searching for a business will use explainer, whiteboard, talking head videos to identify exactly what they are looking for. In fact, over Sixty-four (64%) percent of consumers make a purchase after watching branded social videos (via tubularinsights). More and more local, small-business shops and service providers are turning to video marketing via video on Facebook, Youtube, Twitter and more. It has become a mainstream way of online, digital marketing.  A greater number of people today are turning to based video for their critical information currently, and the amount of average daily hours that Internet users are spending on websites such as Youtube rises each and every week. READ MORE

Google My Business Listing

In being company owner you are constantly looking out for methods to get your business, its products/services infront of more customers or clients. A way of doing this is by utilizing free online tools which are easily accessible to you. One of these is “Google My Business”. You can place your business right infront of the eyes searching for your type of business, simply by “claiming” your free GMB listing, even if you do not possess a website. READ MORE

Lead Generation Programs

Many individuals in Internet Marketing will talk with you using jargon like “optin pages”, “landing pages”, “squeeze pages”, “sales funnels”, and so forth, and to the uninitiated, it sounds like a load of terms that can’t be straight away understood. The common factor that all companies can relate to is easy lead generation programs, or customer/client era programs. Mostly, these conventional style “programs” have either concerned time-honored advertising in mediums such as Yellow Pages, Local Newspaper adverts, Magazine adverts, telemarketing, T.V. Radio and so on. READ MORE