Social media marketing, short formed as SMM is a standard basic local business marketing vehicle in this day and age of Facebook, Twitter, Google+, tablets, iPads and Smartphones. I personally like to call it “Wildfire Marketing”. Yes! That’s how it works like. Word spreads like wildfire… info becomes viral extremely quickly and easily.
Let’s have a look at the various features and options that social media marketing offers… just walking down a busy street watching the many people with their eyes glued to their smartphones it’s easy to see that this is the NEW way to market your business. Our world now is so interconnected and info is so quick and easy to obtain… right in the palm of our hands now. We like to know what others are doing, thinking, posting….we are open to likes and dislikes, we are used to having our own followers… all this expanse of connections and the vast scope of influencing people on the internet has not missed the eye of the smart marketers around the globe. Most of you are surely hooked on one or another social site (and if you aren’t chances most of your family, clients, customers are), from time to time. So obviously now we know where it’s the quickest and easiest place to meet customers…yes! On Facebook, Twitter, Pinterest, Instagram and Google+! So that’s the place where we need to advertise/market and find extensive traffic…!!!
So this known, let’s see how it works… Firstly if you are planning to market your brand (it may be yourself or your firm or your product), then you really have to plan and take action. Because SMM without planning can indeed get you lost somewhere. The reason is simple. Everything that appears to the prospect/visitor in their social world has an unimaginably high quotient of influence on their mind. So, every word said, every picture posted, every video shared has to be “Planned” and thought out fully, to best identify your brand, to properly make an impact and to be ahead of the huge competition out there.
Content as always is the KING… and when we say “content”, for SMM, it need not be just text… in fact you can choose from a vast collection of images, graphics, statistical charts, videos, actual text excerpts from books, articles, etc., all of which make a powerful impact on the SMM audience.
Those who have tried SMM, would agree if I say that Social Media is classified to be having its own Face and Voice. That’s because it gives all the possibilities of experimenting as well as a strong base to showcase a consistent brand image. With appropriate communication with the prospects, you can make a wonderful success story for your brand by creating awareness, identity and positive association.
There are a number of social media marketing vehicles available to try out. Some of the most popular now a days are Facebook, Twitter, Google+, YouTube, Instagram, Pinterest to count a few. Each of the social sites can be a hub for you to create your brand’s account. Through this account you can directly reach out and connect with your prospective customers. The best part about SMM is that you reach out to 1, you will automatically be reaching out to 100. That’s the viral and exponential power of SMM.
The results, the response and the ROI of SMM is easily measurable. There are many tools like Google analytics, where in you can see exactly what your ROI is on the marketing you have done. And the history of this is very bright indeed.
SMM gives you special features like Blogging and Linking. Blogging can be an amazing window for you to relay information, increase awareness on general issues related to your product line and express your opinions. You can connect others to your blog. This helps create a positive vibe for the brand.